2015-09-11 14.34.22

Let the Adventure Begin at the Rochester Design Center Furniture Store in Rochester, NY

Dec 16, 2015

Hello Friends,

Logo with PillowsIt’s Dani Polidor from Suite Artistry.  So glad you found your way to our blog because we love having you on this Rochester Design Center journey.  For those of you that are new to this adventure, it all started with a Race for Space  Contest and we won!  I say “we” because even though I have been awarded the free rent for a year, generously donated by DHD Ventures and the build-out from Race for the Space, and got to participate in the coaching sessions and make presentations, it truly has been a takes-a-village effort. Special shout out to friends, families, colleagues, contracts, suppliers and future shoppers, who understand the vision and the idea that a furniture store in Rochester NY can be so much more than just furniture.  It’s the beginning of an incredible beginning for Rochester Design Center in Rochester, our world headquarters. (#goingglobalpeople)

The construction of the fabulous DHD Ventures Space is progressing well.  I want to give a special thank you to all who donated their time, money, energy and enthusiasm for this awesome project, especially the Race for the Space founder, team, partners, supporters, coaches, entrants and finalists. Thank you Mark Lui for explaining the vision so well in your Editor’s letter in this month’s Rochester Magazine.

As we work like elves this holiday season to get things started, each day brings good tidings of great joy as we choose an amazing carpet color or fabulous appliance for one of our live demonstrations.  Here’s a gander of where we’ll be on East Ave:

Bonus?  We have awesome neighbors like the Rochester Contemporary Art Center and we’re excited to be a part of the urban experience in Rochester, NY.   You see, and we’ll be honest right from the beginning, we’re not going to be like any other furniture store you’ve ever seen.  In our space, you won’t “shop”, you’ll see, taste, touch, smell and hear coffee-206142_960_720what happens when great design impacts the way you live.  Cooking demonstrations? Yes! Visiting artists, musicians, connoisseurs of fine wine, chocolate and coffee? Yes! You see, dear friend, it really is a lifestyle store.  It starts with embracing the space you’re in, (if you need us to help you find one, we can do that too #TruthNorthRealtors) and then enhancing that space with the just the right furniture, fixtures and finds.  We’ll have sample spaces (#peoplearesovisual) and if you like what you see, all of the merchandise will be available for immediate delivery. (#winning)   We know that quality and value are just as important to you as they are to us, which is why we have worked diligently to create great relationships with awesome suppliers, contractors and vendors that have the same high standards we do.

giftWe can’t wait to get started, which is why you can contact us today, for your own personal shopper!  In the meantime, please enjoy a fabulous holiday season with those that matter most and please know how much you already matter to us.  We’re hoping in holiday seasons yet to come, Rochester Design Center Roc, will be a gift that keeps on giving.



  1. John J Waugh on December 21, 2015 at 4:28 pm


    We are so very proud of you and we at True North Realtors are excited about our new location we also would wish everybody a Merry Christmas and a wonderful new year and look forward to seeing you all at our newest location on East Ave., Rochester, NY.
    God bless be safe
    John JJ

  2. Jenn on December 21, 2015 at 5:28 pm

    Dani the blog looks really good! Excited to see the store come to life!

  3. Leah on January 7, 2016 at 1:39 pm

    Great post!

    So excited to see how City Sense comes together! It’s a great concept! I know your fine taste and super skills will make City Sense a delightful success!

    • Dani Polidor on January 7, 2016 at 1:41 pm

      Thank you so much for your support! We’re very excited too!

  4. Joan Kaufman on March 10, 2016 at 9:57 pm

    This is awesome!
    I am so happy for you Dani!

  5. Jack Gawel on March 21, 2016 at 5:00 pm

    Your vision and excitement is contagious, Great way to start! looking forward to your success

  6. Kristen Watkins on September 7, 2016 at 6:20 am

    Wonderful furniture store. This is awesome designs as the blog looks good.